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The history of La Bottega (The Shop)
Originally, this term referred to a warehouse, stemming from the ancient Greek word apothekē. Traders would store and sell their goods in these spaces. During the Middle Ages bottegas started to specialize in selling specific goods and the ones that sold similar merchandise were grouped together in same areas of the city. It was at this point that the term bottega was defined as a shop. After the introduction of large department stores and shopping centers, the number of bottegas has reduced significantly. Nowadays, you can only find a few old fashioned bottegas in small Italian villages or in the historic areas of big cities.